Collection: Custom Casual/Unstructured Style

Unstructured hats have no stiffener behind the front panel, so the crown sits low and follows the shape of the head instead of standing tall. That soft profile is why custom unstructured hats look casual and broken in. Most are dad hats with a strap or buckle, from the '47 Brand Clean Up to Legacy, Comfort Colors, Yupoong, New Era, Port & Company and Port Authority twill caps. Some use a mesh back instead, such as the '47 Brand, Legacy and Richardson garment washed truckers. Nike and Richardson add lightweight performance versions, and econscious uses organic cotton. For your logo, flat embroidery and leather or woven patches suit the soft front best, while 3D puff embroidery and PVC patches also work. Unstructured hats are a favorite for breweries, boutiques, salons, weddings and lifestyle brands.